This manual is not to be passively consumed
This manual is not to be passively consumed : to get
the maximum from it, you should read it actively and critically
and become its co-author, to adapt it to your needs :
- it offers thought channels, whose ending I will not
reveal, and which are still evolving ; you are free to
let your creativity construct the next phase, - one of
the basic tools of the electronic economy is the Web :
after reading this guide, it is in your interest to join
the professional community of electronic commerce, Planete
Commerce (http://www.planete-commerce.fr),
in order to share your experiences and personal observations.
If you don't take this step, it is clear that I cannot
convince you of the importance of being part of the electronic
economy, - the aim of this guide is to give you a overview
of the new technology, to allow you to construct a strategic
vision of your company's future on Internet, and independently,
operational aspects (online advertising, technology, payment
systems) which will refer you back to the Sales Planet,
where pages of practical advice are available. You have
probably printed out this book with a traditional printer.
May I suggest that you use the left-hand page, which is
usually blank, to note your personal observations arising
from this book. You will thus acquire a personalised guide.
In order to develop my subsequent ideas, to sell this
book, I have invented and put into practice an original
business model, which is both barbarian and obligatorily
disrespectful of the rules of the former economy. Its
logic is simple for the Web generation, perhaps a little
hard to swallow for the die-hards, and certainly both
tentative and immature for the generation of e-businessmen,
of whom I spoke earlier.
The chain of reasoning can be applied
to any project, however distantly linked to electronic
commerce.
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