Autobytel: the next stop ?

But Autobytel, which has still not reached the final stage of its transformation, faces the real challenge now. It doesn't sell direct, but is able to meets its customers' needs by putting them in contact with dealers. An analysis of one of Usenet's newsgroups with Dejanews-http://www.dejanews.com shows that not all customers are entirely satisfied with the existing service; a good number of them would prefer the whole negotiation to be done automatically, so that they would have only to collect their vehicle from the dealer. They would like to be able to find the best deals quickly. Personally, I can't stand car salesmen, because it's always difficult to negotiate, and by using a dealer I always get the impression that the salesman hasn't offered me the best deal. I'd like to find an Autobytel on Internet which would do that for me. The logical thought progression is that there is room for an Acses-type agent for selling cars ; I'd go for it, but the die-hards refuse to believe it : cars will never be sold entirely by Internet. Seeing as it was these same people who said only a few years ago that Internet would only be used to sell low-value good, their opinion doesn't bother me !

Autobytel should also concentrate on the dealers' needs, as they are also its customers. Keeping the dealers happy is one of its main early preoccupations. In fact, a small but significant number of dealers who joined Autobytel in the beginning have decided to go it alone on Internet by betting everything on their own site. This is particularly true of the large groups of independent dealers, which are extremely powerful in the States. The development of customer loyalty and an improved service to its dealers it one of the keys to the future success of Autobytel, faced with the development of competitors such as Autoadvantage, http://www.autoadvantage.com, Autoweb, http://www.autoweb.com or Carpoint, http://www.carpoint.com.

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