The Trojan horse reversed

...he made contact with a Hong-Kong distributor who seemed interested. So he decided to concentrate all his efforts on this part of Asia, to the extent that his contacts increased. He soon organised a business trip to the former British sovereign territory to meet three future clients and make several hundreds of thousand francs worth of sales (over three quarters of his turnover came from the export market) during the first year of trading, thanks to this manna from Asia. If you visit his Website - http://www.win-some.com (the company's name, Winsome, is a deliberate play on words : winsome, when reversed, makes 'some wine'), you'll see that it contains no wealth of latest Internet technology. I think its creator wouldn't mind me saying that it's actually rather boring. On the other hand, the intelligence and organisation of its advertising makes it a prime selling tool for this young businessman. In fact he consecrates two hours a day to the organisation and promotion of his site, renewing its content, following up his business contacts, improving its references in the search engines or participating in discussion groups.

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