In the same way, we, at the dawn of the digital age, can :

• refuse to change and continue with our existing work habits, continue to offer products and services which we have at present in our catalogue, accepting at the same time to make way for those who choose otherwise ;
• learn the new technology, in order to do our present work more efficiently : use e-mail instead of paper, a Website instead of a printed leaflet, sell on Internet instead of in the usual stores ;
• immerse ourselves completely in the digital society, with the possibility of creating a new commercial concept like Yahoo, leave behind the limitations of physical work to integrate into the network, get trained, understand and adopt the use and customs of Internet, learn the new language of multimedia, learn new skills (designing search agents, world media planner, cataloguing sites for the search engines, websites merchandizer) in the hope of one day revisiting the companies you left behind in the old-town industrial zone, to tell them that you have now a chain of ten Websites specialising in community mediation !
  

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