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Which option for you ?

Like the majority of today's businesses, you have probably opted for the second solution : use the new technology to improve what you do now.  It's one option, but you should be aware that it's missing out on the real potential of the new technology.  If you make the second choice, you are selecting only the tractor of the industrial revolution, whereas there are also super-tankers, supersonic aeroplanes, cars, motorways, domestic appliances, skyscrapers, television, electricity, the atomic bomb, tape recorders ...  In the same way, e-mail is only a simple transposition of traditional mail, and the majority of online stores are only printed catalogues whose pages can be turned with a mouse.  These applications are rather like the tractors of the industrial society, and it's up to us to create the future Ferrari or Boeing of the digital economy.

You should be aware of something else : the big landowners who controlled the agricultural economy found themselves gradually losing their power as new activities developed and the industrial companies started to multiply.

Today's businesses will lose their value and will be replaced by new elements which it would be inaccurate to call businesses (they are the virtual butterflies).

The following table compares the fundamental elements of different economic systems :

 

Agricultural economy

Industrial economy

Digital economy

 

 

 

 

Place of activity

Region

Country

World

Type

 

Big landowner

Big production unit

Flexible and adaptable

network

Career

 

Unchanging /

job for life

Changing

one or two careers

Permanent renewal

Five or six careers

Training

 

Apprenticeship

Initial training

Initial and continuous

training

Skills needed

Producer

Workman, employee

manager

Project director,

expert

Production method

 

Craft-based

Industrial

Hybrid

Research and

 development

 

Almost none

Necessary

An essential part of

the culture of all

economic elements

Economic tools

 

Finance, mass

production, marketing

 

Speed, innovation,

specialist knowledge,

dynamism of network

Essential item for

increased value

Raw materials

Products

Intelligence

Needs satisfied

 

Basic needs

Material needs

Intellectual and

immaterial needs

 

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If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

Contact us if you need webmarketing services:

Raphael Richard, founder

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