Which option for you ?

Like the majority of today's businesses, you have probably opted for the second solution : use the new technology to improve what you do now.  It's one option, but you should be aware that it's missing out on the real potential of the new technology.  If you make the second choice, you are selecting only the tractor of the industrial revolution, whereas there are also super-tankers, supersonic aeroplanes, cars, motorways, domestic appliances, skyscrapers, television, electricity, the atomic bomb, tape recorders ...  In the same way, e-mail is only a simple transposition of traditional mail, and the majority of online stores are only printed catalogues whose pages can be turned with a mouse.  These applications are rather like the tractors of the industrial society, and it's up to us to create the future Ferrari or Boeing of the digital economy.

You should be aware of something else : the big landowners who controlled the agricultural economy found themselves gradually losing their power as new activities developed and the industrial companies started to multiply.

Today's businesses will lose their value and will be replaced by new elements which it would be inaccurate to call businesses (they are the virtual butterflies).

The following table compares the fundamental elements of different economic systems :

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