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This first examination of added value concerns physical
products and only represents an evolution in the traditional
chain of value. But if we consider that an increasing
number of products of the digital economy are created
and distributed on the Web, this model is incomplete.
It is vital to complete it by a detailed analysis of each
of the chain's links, but also by a technical analysis
of the way in which multimedia content is created and
distributed on Internet. The dependence of this content
on the architecture of the Web confers a commercial strength
to certain companies involved in its technical management,
who may also, in one form or another, claim a share of
the added value generated by electronic commerce activities.
The virtual value-added chain
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Production and Integration
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Packaging and Hosting
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Transport
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Reception
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-Service production
-Demand analysis
-Multimédia ecommerce system
-Marketing control centre
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-Central Website
-Website mirrors
-Email
-Other formats (ITV, GSM…)
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-Primary offer suppliers
-Secondary offer suppliers
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-Access equipment -Browser
software for publishers
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4. Reception
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Neodia Webmarketing
your webmarketing agency |
Hunt for a reliable webmarketing agency for Europe ?
If you enjoyed this site, we obviously share values: we have written it in 1999 !
We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.
We still believe in innovation, creativity, rigour and results
control.
Contact us if you need
webmarketing services:
Raphael Richard, founder |
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