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2. Robots
Comparison Shoppers
In the chapter on intelligent agents, the concept of
shopping assistants was included within the family of
access providers, since they are set to become your permanent
and indispensable Internet connection assistant (when
they offer the entire service described earlier in this
guide). For the moment, however, the vast majority of
intelligent agents are extremely limited in the services
they provide, and can't truly claim to be access providers.
For this reason the comparison shopping systems are included
among the secondary service providers.
The idea being to create value for the customer, they
are frequently becoming intermediaries between bookshops
as clients seeking the cheapest books, and the distributors
such as Books On Line, Barnes & Nobles or Amazon.
This is what allows the company which manages Acses to
take between 7% and 8% commission of the total purchases
by bookshops as a result of its intervention. These comparison
shopping systems' business concepts deserve a closer look,
as the system of commissions results in complications
at several levels. On the one hand, as has already been
pointed out earlier, the comparison shoppers run the risk
of finding themselves on the horns of a dilemma : certain
distributors will pay them better than others, which is
bound to influence their recommendations and affect their
objectivity, which is, after all, their main asset for
the customer. Perhaps the agent will neglect to consult
the catalogue of a very cheap online bookstore which has
chosen not to pay the agent any commission. Personally,
I think a compromise will be found : the basic service
offered by Acses is to find a book at the best possible
price on Internet. Experience has show that it is not
essential for Acses to contact all the bookshops on Internet
to find the cheapest price. It only needs to contact several
dozen of them to accomplish its basic mission (find the
cheapest price). In addition, the notion of the cheapest
price should itself be treated with caution, if we are
talking about it from the user's point of view. Finding
a bookshop which offers a book for three dollars less
than the others is a real service. This is what makes
the difference and what justifies the Acses's existence.
A few examples of comparison shoppers :
Book Boulevard-http://www.bookblvd.com/
Book Shopper Agent-http://www.agentsoft.com/demos/applet/bookshop.html
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