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Books
This is one of the main existing e-business markets,
whose context is almost identical to that of the CD market.
The number of titles that can be stocked in a physical
space is limited to several hundred, or thousands at the
most, whereas the demand is for tens of thousands of titles.
A store such as Amazon-http://www.amazon.com
or Barnes and Nobles (http://www.barnesandnobles.com)
offer a wide permanent choice of several millions of books
(between 4 and 5 million). In France, the Fnac-http://www.fnac.fr,
Club Internet's book club-http://www.club-internet.fr,
the Furet du Nord- http://www1.furet.com
and Le monde en tique-http://www.lmet.fr/Homefr.html
are the nearest equivalent, but the largest only offers
between 300 000 and 400 000 books. The problem is closely
related to that of music publishing, with the same concentration
of sales during launches of new books and of very well-known
writers, with the same problem of financing stock. And
for the same reasons, Internet allows the possibility
of increasing the distribution area and improving stock
rotation. The early 1990s saw a problem of concentration
in the world of books. Internet could reverse this trend
through the new space it offers to small specialised structures.
Even if their limited resources don't allow them wide
visibility compared with the big publishers, in particular
in relation to financing huge publicity campaigns, creating
communities can offer the opportunity to find specialist
customers. In addition, self-publishing, whilst it may
not become a dominant factor, seems bound to develop :
any number of authors are publishing their own work on
their own websites.
The main players now and in the future
The federal sites such as Amazon which distribute millions
of titles. The intelligent agents which will compare what's
on offer from the federal sites, will also eventually
include the large and smaller publishers in their comparisons,
and will compare bibliophiles' opinions. The major publishers.
Authors who will publish their work direct on their own
site, thus creating their own publishing and distribution
structure.
Innovative services
Online publishing systems for the reader.
Remote downloading and reading systems on an independent
terminal (ebooks-http://www.rocketbook.com)
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Neodia Webmarketing
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Hunt for a reliable webmarketing agency for Europe ?
If you enjoyed this site, we obviously share values: we have written it in 1999 !
We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.
We still believe in innovation, creativity, rigour and results
control.
Contact us if you need
webmarketing services:
Raphael Richard, founder |
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