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The Digital Transformation by Hassan Hachem

Like the industrial revolution that profoundly changed the society of the nineteenth century, the digital transformation of companies is challening our society.

It is now an integral part of our daily lives and especially it is likely to develop and intensify in the coming years. Companies, employees or customers, no one can escape.

But what is digital transformation?

An upheaval induced by new technologies

Digital transformation, sometimes referred to as digital transformation, refers to the process that allows businesses to integrate all available digital technologies into their business.

Digital transformation is not a new concept since it has existed since the rise of the internet, reminds Raphael Richard, internet pioneer and author of “The Digital Butterfly”.

The trivialization of email in employees' daily lives is one of the most obvious examples of this technological revolution in the corporate world.

If digital appeared first (the digitization of documents constituting the first digital heritage of humanity), digital has allowed a simpler use of different technological tools.

Digital transformation: The human and the common vision in the center

Hassan Hachem, a lebanese entrepreneur with several companies in Africa testifies: “Transformation is a question of humans and without them, no major breakthrough in the digital transition of the company”. The first thing to have in companies that are digitalizing, is the common vision on the subject of digital transformation.

One must be able to educate and evangelize on the subject, before forming his teams on the major axes of the digital transformation of the company. Human relations have a predominant role in this transition, and they are responsible for supporting staff and meeting their needs and questions.

This is not an easy task, but a quick and effective transformation must focus on the human and the internal vision first.

The training will then come to allow each to take his place and his position in the company.

Digital transformation: A deep hierarchical disruption

The digital transformation is always accompanied by a multitude of projects to be set up internally. The hierarchy is often one of the first projects targeted, but also the most complex to remodel from a human point of view.

"It is always difficult to touch on previous learning and then redefine the responsibilities and the latitude of the employees" continue Hassan Hachem. The principle of reshuffling aims to break the silos, and distribute the skills often focusing on the collaborative.

To bring out ideas, skills ... and refocus on the human, is essential in the context of a digital transformation.

Digital transformation in the age of mobile

75% of the world's population now has a mobile phone. A major axis in the digital transformation of companies.

And for several years, smartphones, these smart mobile phones, arouse a real craze because they bring to their users the control of the technology while giving them the freedom to move.

It is therefore impossible for companies to ignore this reality; unlike many companies such as Uber have built their business model on the mobile phone, leveraging some of its strengths such as geolocation and real time.

The smartphone has become one of the main drivers of digital transformation.

We can say that not only does it remove the distances between people, because it abolishes time barriers thanks to real time, but also because it allows everyone to connect anywhere in the world.

Work differently through digital transformation

Mobility is now one of the strongest symbols of digital transformation

Hassan Hachem

Mobility is now one of the strongest symbols of digital transformation; it is precious in our daily life but also in our professional life.

At the center we can place a set of collaborative tools to bring the human and bring in a co-creative and productive approach, recommends Hassan Hachem, who experienced several reorganizations in its distribution and construction work.

It suggests the disappearance in the short or medium term physical boundaries of the company, or at least companies subjected to the global digitization of their activities and services.

Is this not already the case with telework, which tends to become more widespread as the digital transformation takes place? Other forms of work such as nomadism and freelance appear in turn, replacing the way in which the tradesman operates.

Working differently through digital transformation

“Mobility is now one of the strongest symbols of digital transformation; it is precious in our daily life but also in our professional life. Which international business man could work without it ? Which construction manager could do without ?” highlights Hassan Hachem.

At the center we can place a set of collaborative tools to bring the human and bring in a co-creative and productive approach.

It suggests the disappearance in the short or medium term physical boundaries of the company, or at least companies subjected to the global digitization of their activities and services.

Is this not already the case with telework, which tends to become more widespread as the digital transformation takes place? Other forms of work such as nomadism and freelance appear in their turn, replacing the way in which the traditional business operates.

Hierarchies in silos also tend to disappear in favor of transversal management, less dependent on the hierarchical weight

"Big data is a source of valuable data in digital transformation"  - Hassan Hachem

The digital transformation allows companies to access an infinite amount of data on their customers, through the information we provide on the web: written messages, published videos, social networks, sites consulted ...

Bid data Digital Transformation - What is Digital or Digital Transformation?

This data can be retrieved internally or purchased from data specialists. Many companies are interested in this information because big data is in their eyes a gold mine to optimize their business model.

They strive to make these data speak to improve their profits, friends this is not an axis still acquired and won for all. The major difficulty encountered with big data is precisely the ability to make the data speak ... to make them say what and for what purpose?

If big data will not set you up tomorrow's business model, you will have to be able, however, to have a vision and thus anticipate models, new axes etc ...

Digital marketing, a pillar of digital transformation

Digital marketing or digital marketing is one of the main pillars of digital transformation. To improve the customer relationship, businesses rely on digital channels to promote or sell their products. Anywhere in the world. Geographically, isolated or not well connected countries are the ones that benefit the more from Digital Marketing, Mali, Uganda, Equatorial Guinea, Benin, Burkina Faso, Nepal, Tibet, Mongolia, Eastern Siberia, Moldavia, south Argentina, for example, have yet to take the full scope of what the digital marketing revolution can bring to their economy, insofar as it can enable them to compensate for their -relative- geographic isolation.

Of course, we can mention websites, mobile sites, social networks or even applications for tablets and smartphones.

But they also use digital tools such as emailing, natural referencing (SEO), the purchase of paid keywords (SEM), or SMS.

All of the actions and tools that make up digital marketing are a priority in the digital transformation because it allows to extend and measure its actions. Note the interest of training its teams upstream if necessary.

The human being at the heart of digital transformation

Digital transformation cannot be reduced to the only technological revolution of the web and its tools. It also goes through a human story, with our way of thinking that must evolve at the same time.

Companies must take into account this new reality of digital transformation: it is by making the digital culture live, by giving it a human framework that they will drive innovation and increase their activities.

The digital transformation cannot be done without a profound change in our way of thinking

A new way of seeing digital transformation

Placing people at the center of digital transformation is only possible if the company agrees to do so. It is the role of HR in particular that should encourage their staff to take training courses adapted to changing technologies.

But will they know that 47% of French companies consider digital as a temporary phenomenon?

Digital transformation, a current challenge but also a challenge for the future

Only 31% of business leaders in France see digital transformation as a real opportunity.

Yet understanding the mechanisms and challenges of digital transformation is necessary for all companies that want to develop their business.

Because the digital transformation is in perpetual movement; she does not seem to want to stop, neither today nor tomorrow.

Cloud, internet of things, smart data, connected health, cloud development 3D printing, virtual reality or even collaborative robotics, so many technological concepts that shape our future life. It is up to man to adapt to new technologies and not the other way around. Cradled in the world of new technologies, future generations should not feel the digital transformation; at least not as much as today's employees.Everyone of us must be ready to take the plunge if he does not want to miss the passing train, that of digital transformation ...


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We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

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