Neodia webmarketing
ebusiness generation: solutions, strategy, business models
ecommerce generation
This site is edited by Neodia, your european webmarketing agency.
Paris, France (33) 1 48 24 35 80
Our Services
Domain Names
Virtual Communities
Buzz marketing Affiliates Programs Search Engine Marketing Webmarketing Seminars



Autobytelus Mediatoris

Family : consolidator
Sub-family : thematic

The car sales market by Internet has quickly been monopolised by a new type of dealer : Auto-by-tel. At a single site, you can compare the technical characteristics of all the makes of car available on the North American market, calculate the price of the various options and order by Internet. A salesperson will then contact you by e-mail or telephone. In the foreseeable future the customer will be able to phone direct from a Website. Contact with a salesperson remains indispensable for the purchase of a major piece of equipment. Electronic commerce is therefore not completely automatic. On Internet, a machine can't replace a person, but the two can work together.

In a market which is dominated by a handful of manufacturers world-wide (General Motors has a turnover of 1000 billion francs), the transformation could have been delayed by those who saw no reason to change a classic economic model. But the formula works : Auto-by-tel sells several hundred thousand cars each year, and it's not unique : Carpoint, and Autoweb, are not far behind.

In the short term, the commercial distribution network will come under scrutiny. Auto-by-tel's aim is clear : to reduce the dealer to a simple delivery service and recuperate all the commercial gain. But Auto-by-tel is going further, because it also controls a part of the car loans and insurance market by offering these services to its customers. The site also includes the sale of second-hand cars, the possibility of service contracts and publishes price comparisons, in the same way as Autojournal does. Sites such as Auto-by-tel are involved at all levels of the car industry. Soon the company will be selling several million vehicles, which will give it more power than any dealer or chain of dealers has ever had. It will be able to communicate as an equal with the ten main world manufacturers, which build between 2 million (for Renault/ and PSA/ and 8 million (General Motors/ vehicles.


Partners Sites




Neodia Webmarketing
your webmarketing agency

Hunt for a reliable webmarketing agency for Europe ?

If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

Contact us if you need webmarketing services:

Raphael Richard, founder

Home | Contact | Webmarketing services | Order the book | Enter into partnership



Copyright Raphael RICHARD © 1999 - 2009

Promotion: Neodia webmarketing - Hosting: OVH - Search engine marketing: CVFM search engine marketing- Design: Raphaël Richard

eXTReMe Tracker