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Yahoocomis Maximus Visibilitor :the information medium which became an economic medium

Family : portal
Sub-family : general portal
Ancestry : research directory

The press has been talking about the success of Yahoo! for a long time, without identifying the hold that the company has on electronic commerce. The world-renowned success story began in 1994 when Jerry Yang discovered the Web and invented with David Filo 'Jerry and David's guide to the World Wide Web'. In February 1995, the site was already attracting 80,000 visitors per day. Netscape then offered them four Silicon graphic stations and three Pentiums linked to a high-bandwidth network (T3) in exchange for an advertising campaign. Having refused buyout offers from Prodigy, AOL and a partnership with Microsoft, the students contacted Sequoia Capital and obtained an investment loan of a million dollars. A year later, the company as able to raise several hundred million dollars as a result of its introduction to NASDAQ.

Yahoo's success is simple : Internet is a jungle of information and Yahoo! was conceived as a reference tool to find one's way through that jungle. Thanks to its huge financial resources, it has succeeded in maintaining its market lead and diversifying. Besides the original directory, it now offers a news service, yellow pages, financial information and hundreds of other free services, as well as a huge online store, which will probably enable the company to climb out of the red, where it is at present ; its advertising plan is insufficient to balance the books. Four years after its creation, the company, which attracts a million visitors daily and lists 700,000 sites, is one of the Internet's most frequently used entry points. It is thus one of the best-placed businesses in the world.

The original job of the company was to look for information. But it quickly evolved towards the creation of content. The main source of finance being advertising, the only way to increase its revenue was to use this element to encourage visitors to spend longer at the site. The content of the site is continuing to develop, mostly in partnership with specialist publishers.


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If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

Contact us if you need webmarketing services:

Raphael Richard, founder

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