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Americanisation : the law of the most powerful

This phenomenon is reinforced by the fact that it is the younger generation which is the first to use these services outside the United States. For them, English is not a problem, and may even act as a social incentive for a generation whose musical culture, films and even literature is more and more American-orientated. Reading documents in English on Internet, the network which holds the future revolution, gives them the feeling of being at the forefront of this American influence.

Without going into details, apart from the content, the format and nature of information presented on the Web are also often inspired by American habits.

The excessive prudence of European industrialists and governments is largely responsible for this tendency, as they tried for a long time to limit the development of Internet in their countries and thus inhibited the development of local content.

Basically, many experts consider that it is already too late, and that many sectors have already missed out, in that the American companies, backed up by their huge mature domestic market, had no trouble in imposing their products on an 'emerging' market like France. This is especially true of cultural products such as online bookstores. Auto-by-tel, the famous online car salesroom, intends to take advantage of its dominant position to become the world-wide system of distribution in its field. Its expansion plans include Britain, Germany and France, in that order, where evidently for the moment there is no competition.


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If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

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Raphael Richard, founder

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