Americanisation : the law of the most powerful
This phenomenon is reinforced by the fact that it is
the younger generation which is the first to use these
services outside the United States. For them, English
is not a problem, and may even act as a social incentive
for a generation whose musical culture, films and even
literature is more and more American-orientated. Reading
documents in English on Internet, the network which holds
the future revolution, gives them the feeling of being
at the forefront of this American influence.
Without going into details, apart from the content, the
format and nature of information presented on the Web
are also often inspired by American habits.
The excessive prudence of European industrialists and
governments is largely responsible for this tendency,
as they tried for a long time to limit the development
of Internet in their countries and thus inhibited the
development of local content.
Basically, many experts consider that it is already too
late, and that many sectors have already missed out, in
that the American companies, backed up by their huge mature
domestic market, had no trouble in imposing their products
on an 'emerging' market like France. This is especially
true of cultural products such as online bookstores. Auto-by-tel,
the famous online car salesroom, intends to take advantage
of its dominant position to become the world-wide system
of distribution in its field. Its expansion plans include
Britain, Germany and France, in that order, where evidently
for the moment there is no competition.