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How to earn nothing with Internet

We've just seen that the opportunities offered by Internet are not limited to companies born in the Silicon Valley and financed by American capital. Nevertheless, 95% of the sites created by French companies are inefficient, from a commercial point of view. What is their secret ? What are the key factors to failure on Internet ?

There are many ways of existing commercially on Internet. The most common form of interpretation is by creating a Website.

The commonest type is a shop window. This is a very simple site where the company presents itself (name, general description of its activity, presentation of its directors and its main products or services, commercial contacts, address and e-mail). The main purpose is to identify the company.

A catalogue contains the same elements but includes a more detailed presentation of its products. Each product has a page containing a detailed description and a photo. Interested customers can contact the company by e-mail.

A store has an ordering system which allows customers to order online. The simplest form consists of a form to fill out, which is transmitted to the suppliers without being decoded and is finally dealt with in a traditional manner. The site can also include a more or less powerful decoding system of the order form which ensures the confidentiality of the relationship between the customer and seller. Finally, the site can include an entire system of payment by credit card : number decoder, checking the credit card network, debit authorisation sent to the seller.

A shopping mall is a means of sharing installation costs, managing and advertising several stores. A company offers several different businesses to group together on the same site and sell their products in an environment of increased customer security. A shopping mall does in fact inspire the customer with more confidence than a single site. The drawback is that often the product presentation is rather unexciting, but it does allow a business to test Internet commerce with a small investment outlay.

An after-sales service can also form part of a site. Thus software publishers allow updated software to be downloaded, or propose an online hotline. A business consultancy can offer its customers the means to follow the progress of its service directly on its Website.


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If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

Contact us if you need webmarketing services:

Raphael Richard, founder

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