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Phase 1 : Technical discovery (1870-80)

A century after Cugnot's steam automobile (1770), the economic development of Europe made various technical advances possible, which led to the production of prototypes of auto-mobile vehicles by enthusiasts such as Carl Benz and Gottlieb Daimler. Innovations sprang up everywhere and the pioneers pushed the technique ever further by testing new ideas, which made them appear either like visionaries or madmen. Pioneers have to evangelise to convince. They travelled the length and breadth of different countries to justify their approach by practical proofs. The general public and the authorities watched them with a mixture of incredulity and amusement.

Phase 2 : First applications by the general public (early 1900s)

Little by little, nevertheless, the craze for this new technology grew, probably due as much to the stubbornness of the inventors as to the funding which increasingly supported them. Some went so far as to start businesses (Renault and Michelin in 1898, Daimler-Benz in 1901). The phenomenon spread from the enlightened few to become a privilege of the more comfortably off social classes. Demand grew, and the products were adapted to public demand (more comfort, better ergonomics), at the same time as the critics of these machines which disturbed established habits.

Phase 3 : Appropriation of the tool by the next generation (1930)

A whole generation passed and the people integrated these new machines into their everyday life, though they still had a certain prestige compared with other consumer objects. Costs fell considerably, allowing the middle class to buy cars. The new technology is no longer a dream reserved solely for enthusiasts or the rich ; its use became widespread (taxis, goods transport, buses, petrol stations, defence), while the traditional activities such as hackney cabs began to disappear. Production methods began to be rationalised (time and motion) and competition between manufacturers became more and more fierce and few new arrivals stood a chance of breaking into the market.

Phase 4 : The wave of technology matures and transforms society (1940-50)

Twenty years later, the new technology is no longer a technology but an object of mass consumption within reach of the entire population, prices have fallen incredibly, there are more different models : the upper classes have their de luxe models, the middle classes their mid-range models, the working class, their small cars. Society is reorganised around the car, with the appearance of suburbs, motorways, independent long-distance transport become the norm for the individual, visits between countries increase. Innovation in terms of different uses of the technique has slowed down considerably, and the growth of the market is relatively slow.

The computer is the technology which caused the present revolution

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If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

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