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2. Aggregators

In contrast to the consolidators, the aggregators oversee the entire commercial process, from finding suppliers to the after-sales service, including banking and delivery, in certain cases.

They are normally found in markets where the products are much more standardised and of lower value than the consolidators. They offer a wide choice of products, this scope being one of the key points in their added value strategy. Thanks to a high turnover, they benefit from a strong purchasing power, and can influence prices in the same way as the major distribution chains.

In theory, they can sell direct to the final customer, if the latter connects to their website. In practice, direct sales only represent part of their turnover, as they often end up signing agreements with access providers. Thus, the majority of portals have signed exclusive agreements with primary service providers : Yahoo-Amazon, Hotbot-Barnes & Noble, Nomade/FNAC, Excite-Amazon in the domain of booksellers. It is logical also to set up affiliation programmes (the best known in France is Alapage- which distributes books, music CDs and video cassettes). An affiliation programme is a remuneration system whereby an online store pays a commission to a particular site each time the latter sends a customer to the store. Planète Commerce-, which benefits from a significant number of targeted visitors, belongs to several affiliation programmes, which generate income : two programmes concerned with books (Alapage, Amazon), a domain name registration site (Nameshield- and finally a website creation site (Tabnet/Verio- For each sale generated by Planète Commerce, these different sites pay us a commission.

A few aggregators

Barnes and Nobles-
CD Universe
CD Mail-
Computer technology
Internet Shopping Network-
Cybrerian Outpost-
General interest (books, CDs, videos, video games)
Fogdog Sports-
Mountain Zone-

The aggregators frequently create a service based around a particular market : books, music or computer technology.




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If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

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Raphael Richard, founder

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