Neodia webmarketing
ebusiness generation: solutions, strategy, business models
ecommerce generation
This site is edited by Neodia, your european webmarketing agency.
Paris, France (33) 1 48 24 35 80
Our Services
Domain Names
Virtual Communities
Buzz marketing Affiliates Programs Search Engine Marketing Webmarketing Seminars



3. Opportunity detectors

Centralised auction sales

Symbolic of the growing importance of the world of Internet, auction sales have enjoyed a huge success in this domain. In the real world they have only developed in a limited fashion, partly due to the lack of information from which they suffer : it is actually very difficult to get hold of the catalogue of each auction, and only the initiated have the opportunity to take advantage of this particular form of selling. It is also difficult to get to all the different auction rooms. Internet has the advantage of solving these two major problems, and for this reason auction sales are currently seeing an important development on the Web : it allows users to be well informed about the current auctions and offers an ideal opportunity for sales by auction. But this is not the only reason. In reality, the auction is one of the closest concepts to the law of supply and demand which is the foundation of the present economic systems. It represents the only true market place where the supply and the demand come face to face on an equal footing. If the demand is greater than the supply, prices rise; if the opposite is true, they fall.

In this way, a new group of intermediaries has emerged. This is a sort of market for direct sales, which is accessible to everyone. But this should not be confused with these virtual group merchandise markets with private auction sales, which are run direct by the manufacturers themselves. This is the case with Nouvelles Frontières-, which since October 1998 has run auction sales for unsold plane tickets each Tuesday on its website.

The auction sales which fall into the category of primary service providers are the centralised auction management systems, such as Ebay-, one of the best known in the United States. Each individual or business can use this site to create and manage an auction sale from beginning to end, benefiting from the audience which has become the key factor of the system. In the first quarter of 1999, no less than 1.7 million articles were permanently on offer, with 51 million products sold since the system's creation. Buyers seeking a particular item can consult a list of sellers offering this article, either new or second hand. It's worth noticing that some types of objects are more adpated better to this distribution system than others : collectable objects (stamps, coins and bank notes, toys, dolls, antiques, magazines), second-hand goods (cars, computers) and cultural objects (books, music, videos).

It is interesting to note that, just as in the real world of auctions, the prices at which sales are agreed are often higher than 'normal' sale prices.

A few examples of centralised auction sales :

Michigan Internet AuctionBot-
First Auction-,
Egghead Auctions-
Utrade Online Auctions-




Partners Sites




Neodia Webmarketing
your webmarketing agency

Hunt for a reliable webmarketing agency for Europe ?

If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

Contact us if you need webmarketing services:

Raphael Richard, founder

Home | Contact | Webmarketing services | Order the book | Enter into partnership



Copyright Raphael RICHARD © 1999