Neodia webmarketing
ebusiness generation: solutions, strategy, business models
ecommerce generation
This site is edited by Neodia, your european webmarketing agency.
Paris, France (33) 1 48 24 35 80
 
Our Services
Domain Names
Virtual Communities
Buzz marketing Affiliates Programs Search Engine Marketing Webmarketing Seminars
















 


 
 
 



Audit agents
They allow you to record a situation at a particular moment (for example, how many people visit your website ?). As the interpretation of the results can only be carried out by people, the agent can only present facts as far as they are measurable.

Preparation agents
Working on certain established programmes, these agents can put forward recommendations and influence management decisions. As defining the work is the phase where human intelligence is most needed, for the moment the agents can only intervene marginally if the problems are complex. On the other hand, for simple tasks, agents can prove to be extremely efficient (in cases where the phase of analysis and consideration is easily standardised).

Production/execution/operation agents
The agent takes over the execution of a list of predefined tasks, to replace a human operator. The programmes which run automated production lines in car factories are this type of agent. They can carry out linear, parallel or recurrent tasks. The agent can be programmed to change or halt the list of tasks according to external events.

Control agents
The majority of the previous phase's results can be measured by certain variables. These could apply, for example, to an online advertising campaign : how many advertising panels were displayed, how many mouse clicks, how many sales took place, the average amount spent on each order, etc ...

In order to set up a system of agents to carry out a particular task, these four steps (audit, preparation, execution, control) must be identified and standardised (try to break down each step into a series of very simple actions linked together). Next, you must analyse the feasibility and cost of developing a specially adapted agent.

At present, however, agents can only be used for a limited number of tasks. A few crucial points should be taken into account when trying to evaluate whether an agent could be useful.

The idea of vital tasks should be considered : how serious would be the result of the agent system's breakdown ? The more vital the task, the higher should be the level of dependability. Agents belong to a group of programmes which are particularly susceptible to viruses, so a careful evaluation of the risks involved is essential.

The system must be able to adapt to cope with the a rising volume of work, anticipate new needs, change over to a new, more powerful system if necessary (in other words, avoid being limited to one type of technology which is incompatible with other agents' systems).

According to the tasks required of an agent, the result can vary considerably : the higher the amount of analysis required, the more essential a human presence is, the more difficult it will be to use an agent.


 


 

 

next


Partners Sites
 

 

 
 


 
 
 

Neodia Webmarketing
your webmarketing agency

Hunt for a reliable webmarketing agency for Europe ?

If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

Contact us if you need webmarketing services:

Raphael Richard, founder

Home | Contact | Webmarketing services | Order the book | Enter into partnership

 

 

Copyright Raphael RICHARD © 1999