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2. Promotion

In order to enter into a commercial relationship with new clients and get them to visit your site, you must advertise your online business activities. You should distinguish between online campaigns (referencing, advertising, sponsoring, participation in discussion groups, hypertext link exchanges) and off-line campaigns (public relations, press conferences and press releases, classic advertising).


In this example, we have assumed that your company employs an internal webmarketer, and that he has time to devote to referencing your company, and that he know how to use specialist software agents. This has allowed us to demonstrate how you should use the advantages offered by agents, sub-contracting and internal production.


But I must encourage you to sub-contract the entire referencing operation for two reasons :

- referencing has become so technical that it is only possible to obtain efficient results by using a professional service ;
- Creating Value For the Millennium offers a quality referencing service : Ability Référencement-http://www.ability-referencement.com

3. Affiliation and distribution networks

As we have already seen, affiliation consists of paying a network of website partners when they send you visitors who buy your products. This is an interactive and motivating form of promotion and sales, midway between advertising and travelling salesmen, but in contrast to advertising, payment depends directly on results. The management methods of an affiliation network are not unlike those of a traditional commercial network : you must select your contacts, run your campaign, analyse the results of each one ...


4. Marketing

The marketing phase consists of carrying out direct marketing operations. If we take the example of an e-mailshot, there are no audit agents, but the preparation agents which collect relevant e-mail addresses are extremely useful : by submitting certain key words linked to the target audience to the software programmes, the agents can collect all the addresses which appear on the web pages which include these key words, those of people who have sent messages to discussion groups who are potentially interested, whilst other agents automatically send thousands of personalised messages to previously identified potential clients. On the other hand, few agents exist which are able to evaluate the efficiency of online mailshots (which are, incidentally, not usually well received).


 

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If you enjoyed this site, we obviously share values: we have written it in 1999 !

We haven't updated it online as the vision still is more and more relevant: the more the internet matures, the closer it gets to our vision.

We still believe in innovation, creativity, rigour and results control.

Contact us if you need webmarketing services:

Raphael Richard, founder

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